In the 1930s, Norwegians started producing loafers for export. They’ve been a staple in every man’s wardrobe ever since. Loafers are generally designed to be the semi formal shoe for everyday wear regardless of the situation. If you haven’t warmed up to them, just imagine a shoe that would look great with jeans, shorts, or even a suit. Men have been lounging in tailor cut suits and calf leather loafers for decades, sipping a scotch and puffing a Cuban.
I’ve been interested in purchasing a pair for a long while now, but can’t seem to pull the trigger on the offerings in the market. I could appreciate the comfort and quality from brands like Car Shoes and Tod’s, I just couldn’t bring myself to buy a pair made out of leather that’s bound to crack and stiffen should I fall off the boat, or wade in the ocean. I live an exceedingly active life, I need my “everyday” shoe to be both durable and waterproof.
Low and behold, Swims have filled that niche. Founded by Johan R., he’s a Norwegian that started Swims in the states. What’s that? A Norwegian reinvented the loafer made in the U.S.? History has clearly repeated itself, for the better. Swims doesn’t just have the classic good looks of the modern loafer, it’s made from it’s own signature brand of rubber with an anti-bacterial lining. It’s comfortable, easy to clean, and stylish! Never have to worry about reporting to your favourite lounge for happy hour after falling off the boat! (Unique situation no doubt, but it was a genuine worry).
Swims loafers come in a variety of styles, like the penny loafer seen above, a lace styled loafer and a plain slip on.
The MSRP starts at $149 for a pair, I’ll be looking to pick up a pair very soon. Looking at these, wouldn’t you?
The Swims web store is under construction, expect it up soon! www.swims.com
Look out for updates on their Facebook page too. https://www.facebook.com/SwimsNorway
Photo Credits: swims.com, neimanmarcus.com