I met up with Danny from the new locally based store Rivet and Hide. Meeting in Oxford Circus was the easiest thing, seeing he was in a pair of Skulls 5010 and I was in my Samurais S003JP-A. We picked out each other through the throng of people by the jeans we were wearing! Everyone else around us were in pre-wash, so it was a clear distinction. However, anyone observing us at a distance would have been quite puzzled as to why these two gents were ogling at each others’ jeans like some weird birdlike war dance.
We headed down to a quaint but hip coffee shop round the corner to have a good chat. I was very curious about the man behind Rivet and Hide, especially since he was recommended to me by the well esteemed Giles from Iron Heart. He’s a very unassuming gentleman, dressed very similarly to me. By that I mean a simple T-shirt and jeans with sneakers, nothing over the top or fancy. One would never have known he runs the latest denim store in town.
It seems his passions lie in both denim and coffee, having extensively researched on both subjects at much personal cost. Fortunately for him, his previous job allows him to fly around the world at no expense! This has helped him attend trade shows abroad and visit some interesting denim related places to chat with various well known people of the industry. I think these experiences have broadened his perspective on denim, and much of his purchasing decisions with regards to Rivet and Hide have reflected that. On top of which, he has practiced chain stitching to perfection on the Union Special 43200G.
He brought a pair of Steel Feathers denim for me to scrutinize and I must say, they are very well constructed! Double chain stitched hem, 21 oz fabric, made this a serious contender at the price! He also introduced to me a very interesting British brand, Hiut Denim. The folks that made it in Wales, have a very interesting marketing strategy to this brand, allowing every user to register their jeans on their website, and upload regular photo updates to keep track of their progress. The denim is 14oz Kuroki selvedge, this mill has made denim since the 1950s when Japan first started denim production following Levi’s success.
What I really liked about Rivet and Hide, was the direction he intends to take. He wishes to bring to light any worthy home grown British gems, that otherwise would remain unfairly hidden. I love that, since I know the UK has plenty to offer to the world. Unfortunately, many such businesses (that are worthy of our attention) aren’t as internet savvy, so their products aren’t readily available or even known to more than a handful of people. There are several creative and skillful artisans, I would know, since I’ve met a few. It is my earnest wish for more interesting UK brands to step forth to work with Rivet and Hide, giving us denim and leather aficionados several more interesting high quality options.
Rivet and Hide carries Nudie Jeans, Real Japan Blues, Rail Car Fine Goods, Obbi Good Label, The Flat Head, Steel Feather and Hiut Denim. Chain stitching is free with any jeans purchase, and worldwide shipping is included in the price.
Many of you seem pretty excited about Rivet and Hide starting out and are hoping for a physical store. A physical store is in the works, details of which would be divulged soon enough. For now, Rivet and Hide is starting it’s life out on the world wide web, a strong show of support would certainly help towards funding a physical store here in central London.
That said, have a browse at www.RivetandHide.com
Some things to note, there’s a promotional 10% discount from now till 25th December 2012. Simply type in “rivet” into the coupon code at checkout to apply. There will be a Rivet and Hide launch party come 26th October 2012, anyone interested in attending this invite only party, do drop a message with Danny either through the Rivet and Hide contact page, or check-in to the Superfuture thread.